Consumer Modeling

Every campaign we deploy is modeled to increase the probability that a targeted consumer has an interest in your product.

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Mindset

A consumer can only absorb your message when they are in the correct frame of mind.

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Intent

Statistically relevant data points increase the probability that a user will act on your message.

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We provide Intelligent Web and Mobile Advertising to our partners and clients. Learn more about our Consumer modeling approach.

Mindset

1Multiple data points drive consumer Mindset. Plain and simple, a consumer at 8am reading a news article is in a different frame of mind than a user playing a game 11pm. They have similar data profiles, but one will click on your ad and one will not…

Mindset

Intent

2Consumer Intent is gauged and molded from click and back end metric streams. These factors that define a consumers Intent are then fused with the measures of the content a user consumes.


Intent

Consumer Modeling

3Every campaign we deploy starts in the Consumer Model Factory. We take your input, our technology combined with relevant data sets, a dash of our smart minded team and produce the following applicable models.

  • Interest
  • Iterative
  • Direct
  • Probable