1Multiple data points drive consumer Mindset. Plain and simple, a consumer at 8am reading a news article is in a different frame of mind than a user playing a game 11pm. They have similar data profiles, but one will click on your ad and one will not…
2Consumer Intent is gauged and molded from click and back end metric streams. These factors that define a consumers Intent are then fused with the measures of the content a user consumes.
3Every campaign we deploy starts in the Consumer Model Factory. We take your input, our technology combined with relevant data sets, a dash of our smart minded team and produce the following applicable models.