the message itself, it is the form in which it is delivered that creates impact.
The right technology creates the means to reach the right person the right way.
That means the capacity to know what works, and the tools to scale effectiveness.
Effectively delivering a marketing message is an art and a science. Where
ads run, recency and frequency, what mood consumers are in based on the environment they are visiting - these are all key variables in delivering the right marketing message.