Increase Site Revenue

Monetization solutions for publishers


-EDGE by UDM
-Header Bidding
-IAB Placements
-Incremental Revenue
-Analytics

EDGE by UDM

Engineered to Drive RPM


-Easy to integrate
-Incremental revenue
-Compliant with existing ad partners
-No impact to user experience or session
-Average revenue increases 20-30%
-100% viewable

Radalytics

Analytics that inform and guide intelligent business decisions


Analyze by UTM, device, geo, custom variables, minute level precision and much more

Underdog Media is driven by a team of Digital Media and technology experts. We leverage best in class technology and industry partnerships to create ad placements that drive engagement with analytics that inform and guide intelligent business decisions for our partners.

Strategy Bar Icon Strategy Icon

Engage with Users

High Impact & Viewable Ad Placements

Direct, High Quality Inventory

Integrate With Us

Header Tags, S2S, Deal-ID, or PMP

Technology Icon

Content Detection Technology

Protects the user experience for both publishers & advertisers

Radalytics™

Deep dive revenue insight by geo, UTM, device, custom metrics, and much more

Collaboration

Our product suite is built on the collaboration-based relationships we have with all our partners.

"Traffic Quality, Performance and Scale - Underdog Media hits all the marks in what we look for in our supply partners. They are top dogs as far as we're concerned!"

- Brian Hanley Director of Sales AOL

"EDGE by UDM was easy to integrate, it doesn’t impact the user experience of our sites and has increased our RPM. It’s a win-win by our account."

- Rich Jesmer Legendary Digital Networks /Nerdist.com & GeekandSundry.com

"You know you've found a solid partner when you start referring your own clients. UDM™ provides the full package when it comes to what we look for in a demand partner performance, support and reporting are all top notch."

- Jan Van Vorst VP biz Dev Hexagram/Scribol.com

"Engagement and viewability are KPI's that are a must for our clients. We can count on the team at Underdog Media to hit the mark when it comes to meeting our clients' expectations."

- Jason Kelley, Ootem – CEO/Founder

"Underdog has been an excellent partner for 30M. They understand our business and our users and they apply this knowledge to products and toolsets which directly benefit our bottom line."

Jared Owen CEO, 30M
Part of the Potential.co Group

We Engage Users placement engineered to protect your brand

WE WORK WITH GREAT PEOPLE

Our partnerships are fostered on identifying opportunities, collaboration and agile development. If you have an idea we want to hear about it! Partner with us!

"Coming together is the beginning; keeping together is progress; working together is success." - Henry Ford

User Experience placements and technology engineered to protect the UX and your brand

Meet the Team

Underdog Media powers intelligent marketing.
Every Internet user is a consumer at some point. Underdog Media’s approach and technology define which user is a valid prospect for your business, where, and when.

Analyticstoolsets designed to inform & optimize

"Traffic Quality, Performance and Scale - Underdog Media hits all the marks in what we look for in our supply partners. They are top dogs as far as we're concerned!"
- Brian Hanley Director of Sales AOL

"EDGE by UDM was easy to integrate, it doesn’t impact the user experience of our sites and has increased our RPM. It’s a win-win by our account."
- Rich Jesmer Legendary Digital Networks /Nerdist.com & GeekandSundry.com

"You know you've found a solid partner when you start referring your own clients. UDM™ provides the full package when it comes to what we look for in a demand partner performance, support and reporting are all top notch."
- Jan Van Vorst VP biz Dev Hexagram/Scribol.com

"Engagement and viewability are KPI's that are a must for our clients. We can count on the team at Underdog Media to hit the mark when it comes to meeting our clients' expectations."
- Jason Kelley, Ootem – CEO/Founder

"Underdog has been an excellent partner for 30M. They understand our business and our users and they apply this knowledge to products and toolsets which directly benefit our bottom line."
- Jared Owen CEO, 30MPart of the Potential.co Group

Contact Us